Volume 3

Globally, the Muslim population is estimated to exceed 1.9 billion people (Bux et al., 2022), and their spending on food and beverages is projected to surge by 6.3% to reach a staggering $2.0 trillion by 2024 (SGIEP, 2020). As a result, the demand for halal products, particularly in the food sector, is expected to experience rapid growth. In light of this burgeoning market, there arises an urgent need to enhance the reliability and traceability of halal products on a global scale. To address this issue, the current research endeavors to evaluate the sustainability of Halal foods through an online questionnaire targeting a sample of 100 Moroccan consumers. The findings divulge a striking level of interest among Moroccan consumers, with a substantial 95% expressing a strong preference for Halal-certified food products. Even more noteworthy is the fact that 75% of respondents were willing to make certain sacrifices to continue consuming Halal labeled products, even if it entails paying a premium for such items. At the end of this study, several suggestions emerge for enhancing the Halal market in Morocco, taking into account the specific needs and preferences of Moroccan consumers.

This study examines the effect of religion on the patronage of the accommodation sector of the hospitality industry in Tamale Metropolis (Ghana). It aimed at identifying the religious needs of customers, determining how religion influences customer behaviour and explores the perceptions different religions have about the accommodation industry. Accommodation facilities within the district were sampled using stratified random sampling and systematic sampling for the respondents of the survey who were the guests of these facilities. Results showed that majority of the respondents acknowledged the need for religious needs for their stay in accommodation facilities (needs such as Bibles, Qurans, rosaries, tasbihs, maps showing location of prayer facilities and Mecca sticker). However, majority of the facilities sampled did not make provision for these religious needs. A significant relationship between religion and choice of accommodation outfit was also established. It is recommended that facility owners and managers should take steps to confer to the religious needs of guests if it does not have any negative effect on the other customers.